25 Most Profitable Things to Sell Online in 2024

E-commerce is booming, and you want to make money selling online. But what should you sell to be profitable? If you are feeling lost and need some help, these are the 25 best things to sell online right now.

So, you want to start selling online?

I don’t blame you.

E-commerce is booming right now, and all around the world, people are starting successful side hustles and small businesses.

And I have several friends who are using online selling as the foundation of a lifestyle business, a source of passive income and financial freedom.

But sometimes, the main obstacle to getting started is that there are almost too many options for what to sell – with so many choices, how do you know what will actually be profitable?

Good news, that’s why I’m here!

Below is my hand-vetted list of the 25 best things to sell online right now.

For each, I’ll give you the pros and cons of selling them, as well as examples of successful sellers who are already making money!

So, let’s dive right in!

Once you decide on the perfect product to sell, make sure to check out my complete guide on How to Start an Online Store, which will give you everything you need to know to get your ecommerce business off the ground!

25 Best Products and Things To Sell Online

1. Smartphone accessories

A great place to start if you’re looking to break into e-commerce is smartphone accessories.

They require a very low initial investment of time or money, and since pretty much everyone has a smartphone, the potential customer base is huge.

Think about phone cases and covers, chargers and adapters, and even tripods and ring lights.

You can either purchase these things in bulk from a wholesaler or set up a dropshipping store where customers purchase products which are then created and shipped by a third party.

In either case, the best place to start selling is Shopify, though, admittedly, this will be true for many of the items on this list.

Just take a look at the examples of successful smartphone accessory Shopify stores below!

2. Printables

Printables are digital products that customers purchase and then print themselves. This includes things like stationary, resume templates, wall art, coloring books, and, most especially, planners.

Printables are great because once you’ve created a product, you can sell it as many times as you want, making printables an excellent potential source of passive income.

Plus, there is no inventory to keep or shipping costs to worry about!

Want to know more?

Check out this amazing and totally free workshop from Gold City Ventures, which will teach you how to earn good money selling printables on Etsy!

3. Organic and eco-friendly skincare products

Mass-produced and chemical filled skincare products are becoming less popular every day, and in their place has arisen a booming market for organic and eco-friendly options.

This makes it the perfect time to jump into a growing industry and start selling eco-friendly soaps, lotions, body scrubs, cleansers, facial masks, and more!

Yes, it can take some time and effort to source quality products, but once you do, you can sit back and ride the wave of a growing trend!

4. Subscription boxes

Subscription boxes are growing in popularity as a way for customers to get unique and personalized product experiences on a recurring basis.

Right now, businesses are offering subscriptions for everything from food to fashion, pet supplies to household products, beauty products and cosmetics, and more!

My favorite part about subscription boxes as a business model is that they provide predictable, recurring income, which allows you to plan better and organize your business and your life.

5. Vegan products

Vegan products are surging in popularity, and it’s not just vegan food that you can sell.

Yes, you could sell vegan meat and dairy alternatives, ice cream, candy, or protein shakes.

But you could also look at vegan clothing, cosmetics, and health supplements. Even vegan cookbooks and how-to guides.

The best part is that the vegan community is exactly that: a community.

This means that it is easy to market products to your target audience in vegan-themed Facebook groups, on TikTok, Twitter, or other social media, or even by starting a blog or a YouTube channel.

6. Bluelight glasses

Blue light glasses are an exceptionally hot, if controversial, trending product right now.

The purpose of blue light glasses is to block ultraviolet (UV) light, specifically from our smartphones and digital devices, which can cause eye strain, body pain, and even insomnia.

However, many scientists reject the idea that blue light glasses actually do anything, arguing that light emitted from our screens is too weak to be a serious risk.

If you’re thinking of selling blue light glasses, I would recommend looking into the scientific debate behind them before you do.

7. Matcha

It’s not hard to see why matcha tea is currently experiencing a boom in popularity, particularly in the United States.

It is rich in antioxidants, boosts metabolism, improves brain function, promotes heart health, and even reduces the risk of cancer, not to mention increases energy levels.

Of course, the idea of selling tea is near and dear to my heart since, as many of you already know, the first side hustle Dan and I pursued was an online tea company.

Nowadays, it’s even easier since you can sell your product through dropshipping without even having to keep an inventory!

8. Kitchen appliances and gadgets

Kitchen appliances and gadgets have long been one of the most high-demand and profitable categories of things to sell online.

The options of what to sell are pretty much endless – think things like air fryers, waffle makers, pizza ovens, bread makers, electric kettles, blenders, and more.

Do it with dropshipping, or hunt deals and bulk offers online, then purchase and sell for a healthy profit.

9. Smart home products

While the smart home industry is experiencing a monumental rise in popularity, the market remains undersaturated because not everybody knows exactly what is possible.

This means an incredible opportunity for new sellers to become leaders!

Think about everything from robot vacuums to smart power outlets, to smart thermostats and air purifiers, to security cameras, door sensors, and locks, and beyond!

Just make sure that you continuously refresh your knowledge in a rapidly evolving niche.

10. Sustainable and eco-friendly household items

Numerous recent studies have shown that customers are willing to purchase, and pay more for, environmentally conscious products.

Since just about everything around our homes can be replaced by eco-friendly and sustainable options, environmentally friendly household items are one of the absolute best things to sell online right now.

Think about reusable paper towels and food covers, non-toxic detergents and cleaners, water bottles, composters, biodegradable utensils, and more.

Each is an easy way to make money while helping the planet!

11. Specialty coffee and brewing equipment

Not only is the coffee market astonishingly large – over 2 billion cups are consumed worldwide every day – but it is a niche where smaller, more unique brands actually have an advantage over established giants.

This is because many modern coffee drinkers are on the lookout for more exclusive and gourmet options.

To get started selling coffee, you can partner with a supplier who will dropship your product for you or even home-roast the perfect bean.

But don’t forget about coffee makers and coffee-making tools, branded mugs and cups, and even apparel to make extra money!

12. Online courses

Did you know that the global e-learning industry nearly doubled in size between 2019-2022, and is expected to triple in size from 2024-2030?

Now is the perfect time to start making money by sharing your unique skills with others through an online course!

Plus, it’s easy to get started using platforms like Teachable, Skillshare, or Udemy.

Yes, putting together course material that really stands out can take some time and effort.

But once you do, online courses can be an excellent source of passive income without holding inventory or worrying about shipping!

13. Pet toys

The pet industry is one of the biggest online markets out there – in the US alone, two-thirds of households own a pet, and selling unique toys that allow people to spoil and engage them can be one of the most profitable ways to make money online!

But hey, why stop with toys?

Check out my friend Kristin, who built a thriving dog treat business, Diva Dog Bakery, from her kitchen at home and now wants to teach you to do the same with this free workshop!

In fact, you can even get paid to hang out with pets.

14. Power tools accessories

Power tool accessories can be a great thing to dive into e-commerce with, because they allow you to easily start with a handful of products.

As you grow and make online sales, expand your catalog to include more and more of the market – think drill bits, saw blades, batteries and chargers, carrying cases, and more!

Just remember, it’s all about quality.

Make sure you focus on providing customers with things that last, and they’ll return to you again and again.

15. Handmade crafts and artisanal goods

Selling handmade crafts and artisanal goods is not only a good option to make money but one of the best ways to get paid for your creative talents!

Popular products right now are things like handmade soaps and bath bombs, jewelry, art prints, baking and food products, and home décor.

You can even sell craft supplies to those looking to make handmade products themselves.

Want more ideas for what you could sell? Check out my complete guide to 25 Easy Things to Make and Sell Online.

Then, because Etsy is the consensus best place to sell handmade items, take a look at my breakdown of the 15 Best Things to Sell on Etsy.

16. Essential oils

More and more, people are looking for natural ways to improve their health, meaning essential oils are quickly becoming one of the best things to sell online.

Similar to smart home products, the key to selling in the essential oils niche is knowledge.

Being able to educate potential customers on the benefits and effects of essential oils, and ensure that what you are selling them is of the highest quality, are the keys to success in the industry.

17. Baby and maternity products

Fun fact: Somewhere around 385,000 babies are born globally every single day. In other words, the market for baby and maternity products is huge and constantly refreshing itself.

But what can you sell?

Think about anything that would make life easier for parents – from clothes and baby gear to strollers and car seats, to diapers and diaper bags, to swaddles and baby thermometers, and beyond!

Then, consider mothers who require maternity clothes, self-care products and educational material, health and fitness items, and so on.

18. Travel accessories

As an admitted lover of travel, I am well aware of all the great gear and accessories which can make adventures easier and more fun.

There are so many options out there right now, meaning so many travel accessories you could sell online – think travel pillows, packing cubes, toiletry bags, jewelry pouches, backpacks and luggage, and more!

The best part about selling travel accessories might be that you get to participate in people’s adventures all over the world!

19. Hydroponic gardening kits and supplies

Some of my favorite new things to sell online right now are hydroponic gardening kits and supplies.

Why?

Because hydroponic gardening – where plants are grown indoors in water instead of soil – provides a new way to look at global food production, a way to diversify and build the resilience of our local food systems.

Yes, it takes specialized knowledge, but by selling hydroponic gardening supplies, you can not only make money in a growing industry but also help build the world’s food security and lessen agriculture’s impact on the environment.

20. Home organization and storage solutions

These days, people want products that make their lives easier, more organized, and more efficient. That’s why home organization and storage products are some of the best things to sell online right now.

Think about storage units, drawer dividers, desk organizers, wall racks, makeup organizers, shoe shelves, cable management boxes, tool organizers, spice racks, and so on.

Pro tip: Think about functionality and design – nobody says that you can’t be organized and stylish at the same time.

21. Personalized products

Yes, personalized products still mean longstanding and popular staples like t-shirts, stationary, and mugs.

But in fact, these days, businesses are offering personalized options on pretty much anything you can think of – from fashion accessories to home décor to edible goods and beyond!

As a seller, you can make these products directly by hand or even allow customers to select customization options directly through your Shopify or Amazon Custom store.

22. Gardening supplies and furniture

Those who love gardening are always looking for unique ways to improve their space and make it their own.

This is where you come in.

Think about selling seeds and bulbs, pots and planters, hoses and watering cans, gardening attire and gardening books, thermometers and rain gauges, and even soil and fertilizer.

Just remember, an online business selling gardening supplies can be largely seasonal in many regions, so make sure your business is prepared!

23. Camping gear

Camping is another profitable niche of things to sell online and a great way for camping buffs to make money from their hobby.

Think about tents and sleeping bags, stoves, camping furniture, plates and utensils, survival and navigation tools, as well as camping apparel for all climates.

Like gardening, camping can be a seasonal business.

However, pro sellers take advantage of this by buying discounted products from big box stores in the offseason, and then selling them for full price when camping season begins.

24. Wedding dresses

Selling your old wedding dress can be one of the easiest ways to recoup some of the money you spent on your wedding.

But in fact, it can go much further than that.

A great opportunity to make money is to find old, outdated wedding dresses at thrift stores or estate sales and buy them for cheap, then “upcycle” them creatively into something new, unique, and trendy, and sell them for a big profit online!

25. Vitamins and supplements

The vitamins and supplements market is currently experiencing “a bit of a heyday.”

Like some of the other great ideas on this list, selling supplements and vitamins requires a base of knowledge about what you’re selling and how to obtain the highest-quality products to sell.

You will also have to be aware of local regulations on dietary supplements.

But with people increasingly becoming health conscious and looking for ways to supplement our modern diets, vitamins and supplements are without a doubt one of the best things to sell online.

So there you have it, the absolute best things to sell online right now!

Once you’ve decided which option tickles your fancy, make sure to check out my complete breakdown of Everything You Need to Know to Start Your Own Online Store Today.

And do let me know how your selling adventure is going in the comments!